EXHIBITOR MARKETING

Although face-to-face marketing remains, the most powerful way to connect with your customers – no marketing channel operates in isolation and exhibitions are no different. We have provided you with some best practice tips on how you can use marketing to turn your exhibitor investment into a great ROI.

EXHIBITOR MARKETING GUIDE

The Exhibitor Marketing Guide gives you an overview of the extensive marketing services available to you. Prepare yourself for Intermodal Europe and gain an advantageous lead by inviting as many clients and prospects to your stand in advance.


EXHIBITOR MARKETING ZONE

The Exhibitor Marketing Zone allows you to promote your presence at Intermodal Europe through your Online Exhibitor Profile. The information that you provide will be used for your Online Exhibitor Listing and Event Guide Profile, so it is crucial that you upload these details as soon as possible to maximise your presence.

 

Event Guides is the official publisher for the Intermodal Europe event guide.

There are a number of advertising options to suit all budgets available within the event guide, including full and half page adverts, enhanced profiles and sponsorship.

To guarantee that you get yourself noticed in the official event guide, contact: Ben Bewley on ben.bewley@eventguides.co.uk
or call 44 (0)1228 541200. 


EXHIBITOR REGISTRATION PORTAL

The Exhibitor Registration Portal is designed to enable you to register for your exhibitor badge and invite your customers to Intermodal Europe. All stand personnel will require a badge to gain access to the exhibition hall.

Due to the introduction of GDPR, each exhibitor will need to register themselves individually.

GBR18IMEU-CC-visit connect


You will have the opportunity to Order Badge Scanners for the exhibition. This will allow you to collect data from visitors to your stand and easily follow-up with them after the event. 

Scanners can be ordered via the Exhibitor Registration Portal.


SOCIAL MEDIA

Use the event hashtag 

#IME18

Follow the Intermodal Europe social media accounts: 

Linkedin

Twitter
  

Facebook

Blog

you tube

wechat
Follow: IntermodalAsia

PERSONALISED BANNERS

Personalised banners are a highly effective and simple way to let people know you are exhibiting. Attach them to your email signatures, websites, newsletters and magazine adverts.

EMAIL INVITATION

Need an HTML email invitation? Send us your logo and any information you want to include – we will create this for you so that you can send out a personalised message to your customers, inviting them to your stand.

POSTCARD INVITATION

Visitor Postcard Invitations are available for you to mail to your database or hand out when visiting clients. You can even leave them in your office reception area.

ADVERTISEMENT FLASH

Include an advertisement flash on all advertising you carry out until the event to ensure potential visitors know where to find you. (e.g. a small Intermodal Europe logo and ‘JOIN US ON STAND XXX’ in the corner of your design.) 


EXHIBITOR MARKETING
DEADLINES
 
Submit Event Guide Profile
10 September 2018
 
Advertise in the Official Event Guide 
1 October 2018

Register for Exhibitor Badges
2 November 2018

Nominate Top 15 Clients as VIPs 
2 November 2018
 
Order Badge Scanning Device 
2 November 2018

. . . . . . . . . . . . . . . .

INTERMODAL TEAM

(based in Shanghai)

For any marketing and technical queries, please contact:

Nina Chen 陈燕华
Marketing & Operations Executive
市场兼运作专员
E: nina.chen@informa.com
T: +86 21 2326 3657

 

For any technical queries about your stand, please contact:

Alison Browne
Head of Operations
E: alison.browne@informa.com
T: + 44 207 017 4500

 

CUSTOMER CENTRE

Please log into the Customer Centre to view the Exhibitor Services Manual - a comprehensive guide to the technical services available at Intermodal Europe
2018.

RESEARCH AND GUIDES

FaceTime offers you top tips and guides for face-to-face marketing, empowering you to transform your exhibitor performance with easy to digest guides, training and expert advice.